Ethics and Responsibility


We recognise that CGI and Generative-AI content can feel very ‘real’, even when it’s imaginative or interpretive. That is why our work is guided by five clear principles:

1. Evidence-led: Always grounded in research and collections

2. Transparent: AI-assisted content is clearly labelled and explained

3. Rights-respecting: We prioritise copyright, consent, and cultural rights

4. Inclusive: We actively consider bias and representation

5. Human-approved: Nothing is shared without careful review

We help organisations communicate clearly with their audiences about what is original, reconstructed, speculative or AI-assisted, making it easier to:


• Access and explore collections, content, and information


• Generate new insights or understanding from existing material


• Support data collection, restoration, and conservation work


​​
 

Let's now look at Preparing Your Organisation